On December 3, 2013, adidas announces a collaboration with Kanye West. This date can be called the birth of the Yeezy brand. The sneaker community freezes in anticipation of the details of a high-profile collaboration. October 29, 2014 in New York is the presentation of Yeezy Season 1, where adidas and Kanye West for the first time show a full collection of clothes, shoes and accessories. Yeezy sneakers, the 350 and 750 models, were also shown there for the first time.