The traditional Air Jordan 3 features Elephant Print around the toe guard and surrounding the heel area but in 2007, Jordan flipped the script with the white Air Jordan 3 Retro "Flip" colorway. Instead of the expected placement of Elephant Print, the main panels of the upper featured the iconic material, leaving white tumbled leather in place of the usual Elephant Print placement. The Jordan 3 Retro Flip also featured a leather inner lining, something that wasn’t seen before on the AJ3 at the time. At first, the feelings were mixed on forums like NT and ISS. As time went on, the Flip Jordan 3 seemed to grow on people, like many of the non-original colorways of the Air Jordans do. The official colorway was "White/Chrome-Black" and while chrome had been seen on occasion, it was a new experience to see the blingin’ Jumpman logo on the tongue, especially considering that hip-hop was moving away from the "bling bling" type of music. Nevertheless, the white Air Jordan 3 Retro "Flip" changed the way people looked at the use of Elephant Print and not long after there were a number of all-over Elephant Print designs and NiKEiD options to emulate the game changing Jordan 3.
